Are you going to write an SEO copy? Read these 7 tips!
Tip 1 Do keyword research Keyword research forms the basis of good SEO texts. By keyword research you know which keywords are search volume and you can set priorities. Google Search Console is a good starting point for this. In Google Search Console you will find on which keywords you are currently displayed, so you can easily and quickly spot opportunities for improvement. In addition, at ISM eCompany we do keyword research with the paid tool Ahrefs . Would you rather use a free tool? Which can! Just keep in mind that these show less information than paid tools. For example, free tools do not show how much competition there is for a specific keyword. Tip 2: Determine which keywords you want to be found for Based on the keyword research, you determine per page on which keywords you want to be found. Distinguish between category and filter pages. With category pages you respond to generic searches from potential customers. Generic search terms often contain high search volumes. Filter